Unaddressed Mail Services
The Dutch are very fond of receiving unaddressed leaflets, flyers and magazines. On average they spend 36 minutes per week reading them. Almost 50% of unaddressed mailings are being read of which 75% is being read by at least two persons in the household. Moreover, every 1 out of 4 read unaddressed mailings results in action. All of this makes unaddressed mailing a perfect medium to generate traffic and revenue.
At PostNL you do not have to send additional brochures, you simply have them deliver the number of brochures you have planned. Also PostNL does not deliver unaddressed mailings to households that have clearly marked their mailbox that they do not want to receive unaddressed mailings (Nee-sticker). This means you save approximately 10% on your print and distribution costs. This saving combined with the high service and delivery quality result in low costs per contact.
NetwerkVSP is the alternative network for unaddressed mailings in the Netherlands. With a wide range of services the right service for reaching your customers is within handreach.
- Distribution on Mondays and Tuesdays
- Distribution in a brochure pack (polywrapped bag containing several non competing brochures)
- Weekly measurement of delivery quality
- Distribution of Fridays
- Delivery of an average of four brochures together
Should you have any questions or if you would like to receive more information on unaddressed mailings in the Netherlands then please feel free to contact us.