European Data Protection proposal
On 25 January 2012 the European Commission has adopted a proposal for a Regulation on Data Protection, which has been sent to the European Parliament and the Council of the European Union for the next steps of the legislative process.
Through the efforts of FEDMA, the provisions making Direct Marketing in all channels opt-in have been deleted from the proposal. Thus, businesses remain free to collect data based on legitimate interests, along with the necessary transparancy and safeguards.
However, the proposal still raises several concerns from the industry, in particular when it comes to profiling, the administrative burden for companies and the practical meanings of the so-called "right to be forgotten".
To read the full proposal please click here